ILLUSTRATION | CGI | MOTION | EXPERIENCE | MURALS
Born from the creative explorations JVG undertook for a commission from the official Audi Mag, this project serves as a tribute to the legendary Audi R8 and marks the conclusion of its remarkable production journey.
Yellow Lab x United Healthcare
Partnering with the highly creative team at SpaceJunk, Andrew Embury of Yellow Lab - Creative Studio worked closely on the development, direction and animation of this piece telling the story of how a studio pitches for business in our highly competitive industry. A journey that, like F1 racing, is about the team and challenges they face together, rather than only the driver or the car.
Andrew worked in a range of styles shown throughout this nearly 3:00 minute film, merging 2D, 8-bit game style and 2.5D animation to bring tell this story in a captivating and engaging way.
JVG's continued collaboration with Brio showcases the modern and sleek design of Brio’s water filtration units through unique, art-directed animations. Inspired by the wide variety of designs in their product line-up, JVG built different scenes that perfectly capture the essence of each one and its commitment to delivering high-quality home water filtration solutions.
Sound design produced in-house.
JVG’s worldwide Christmas 2021 campaign for Puig and its signature brand Carolina Herrera. Set in a classic baroque palace, a shooting star makes a nutcracker come to life, who finds out that the brand's products are throwing a crazy party, cabaret style. Audio design by Fernando Zamorano.
JVG x Carolina Herrera: Fresh
JVG's work for the launch campaign of Carolina Herrera fragrance, Fresh.
JVG x Vuse ePod 2
JVG commissioned by VMLY&R London and Vuse to make the launch films of their newest product, the second generation of the iconic ePod. In total, three films were produced including a fully CGI video unveiling the product and it's core features, a live-action with 3D edit and a 30" how to use video. A series of classic product films where all the scenes are connected through light and motion to deliver a smooth visual experience. Audio design by Aimar Molero.
Velvet Spectrum had the pleasure of collaborating with Haus Labs on a custom typographic design for the new "Stupid Love" eye-shadow palette. The palette is created in connection with Lady Gaga's sixth and latest album, Chromatica. View more on behance.
JVG created a series of videos commissioned by Colgate through Red Fuse NY. While implementing their new branding redesign and approach, JVG were asked to think up and produce a series of videos for social media worldwide. With their products and some happy teeth as the main heroes, JVG came up with a funny and bizarre variety of stories with a single objective in mind, to make someone smile. View more on behance.
Velvet Spectrum x Airo
Velvet Spectrum created a series of 3D illustrations and animations for the rebrand of Airo Brands. Visualizing "Mind Frames" that reflect different feelings and emotions. Collaboration with Iris Worldwide.
Samsung QLED TV, Velvet Spectrum & R/GA created a visual story inspired by the "One Invisible Connection". Exploring the simplification of intricate components, coming together in one nearly undetectable cable. Animations were produced in 4k and 6k formats, which were presented during the launch event and used across social media. View more on behance.
Commissioned by Cheil and managed in-house, JVG was asked to make the global campaign for the Ramadan and Eid Mubarak festivities. Focused on the Middle East market with a subtle Arab atmosphere, the main assets were two TV commercials formed by different loops showcasing the process of gifting Nespresso. View more on behance.
Studio Sabine Marcelis asked Rutger to develop visuals and an animation to promote & launch a series of fountains they designed for new mall Showay in China. The fountains play beautifully with light and translucent materials causing great blurs & gradients, which are captured in these visuals.
Yellow Lab x HOKA
Yellow Lab - Creative Studio was tasked with creating 6 separate illustrations for HOKA, connecting them all to tell a story in one short. The animations illustrate the sneaker brand’s initiative to more sustainable manufacturing and development of their product.
Brand: Hoka | Illustrator/Storyboard Artist: Christopher DeLorenzo | Director: Andrew Embury, Yellow Lab Studio | Animator(s): Breno Guerreiro, Avery Dion, Andrew Embury | Creative & Art Director: Adam Larson, Hoka | Writer: Leah Henderson, Hoka | Production Manager: Jeffrey Allen, Hoka | Music/Sound Designer: Sanctus Audio | Voiceover Talent: Helen Laser | Voiceover Studio: Centennial Sound | Illustration Rep: Lauren Malizia, Pekka | Animation Rep: Matthew LeBaron, Much Creative
Prior to the launch of the new iPhone 14, Rapt. Department asked JVG to produce the launch video of Casetify's latest release, the bounce case. JVG animated the way this product is tested with 134 consecutive drops from multiple angles and heights to ensure the phone is protected in every way.
Yellow Lab x Brookfield Place Toronto
Yellow Lab created a series of glitch animations for Brookfield Place Toronto’s campaign #takebacktheworkweek. The rallying cry is a reminder to reclaim your workweek and re-establish those IRL connections.
BBDO Dublin reached out to JVG to produce the seasonal campaign for Eason, the largest supplier of books, magazines and newspapers in Ireland. They created 7 different TVCs, each one featuring a unique selection of books, covering all the genres on sale at this legendary bookshop founded in 1819.
JVG x Brio
JVG directed and animated a series of films for Brio, highlighting their advanced water filtration systems. This is one of five to launch in 2021.
Geert van Hooff animated wallpapers for Xiaomi. Design and Art Direction by Rutger Paulusse. View more on behance.
'Changes' is a motion response original for Pause Fest 2021. Based on this year's theme 'CHANGE', Geert created a visual exploration of existence, transformation, decay and rebirth.
Collaboration with composer / sound-designer Olga Wojciechowska. View more on behance.
WOUQ duo Philip Lück and Mariusz Becker were approached by Tylko to help them out with their new social media campaign, focussing on their custom and perfect fitting furniture, all made just for your personal space. Tylko didn't want to highlight one single piece only, but rather the full space in which their furniture plays a big role in making it yours.
WOUQ duo Philip Lück and Mariusz Becker directed a full CGI video for the release of the Notebook Plus2 by Samsung. The whole 60 seconds are based around the four main features of the Notebook Plus2: Design, Processor & Graphics, Storage & Ports.
Client: Samsung, Studio: The Mill, Creative Director: Tom Dibb, Design Lead: Philip Lück, Direction: Philip Lück, 3D Artists: Philip Lück, Rolando Berry, Mariusz Becker, Laptop Shading & Lighting: Nemanja Ivanovic, Laptop Modelling: Sergio Xisto, Music & Sound Design: Echoic, Finish Artists: Rich Watson, Richard Payne, Robyn Goncalves, Senior Producer: Nicole Duncan, Producer: Janet Smith, Nicola Simmons, Assistant Producer: Teddie Hanifan
WOUQ duo Philip Lück and Mariusz Becker together with TheMill and its creative team created this wonderful 45 second animation of the latest VanMoof S3 coming to life. View more on behance.
Philip Lück x Genesis USA
Philip Lück #WantWins animations showcasing the first-ever Genesis GV70 SUV.
“The Right Question Changes Everything” celebrates some of the most important New Yorker articles and boils them down to their central questions, to celebrate the breadth of topics tackled by the publication, provoke curiosity, and introduce this essential writing to a new generation of readers. View more on behance.
