ILLUSTRATION | CGI | MOTION | EXPERIENCE | MURALS
Rutger Paulusse been collaborating with the Xiaomi design team on some really fun wallpaper projects. He was asked to develop a set of animated wallpapers for their brand new folding phone: the MIX Fold 2. Working towards a set of 4 colorways and 3 animations, Rutger teamed up with Eric Smilde who took care of all the animations.
”I had a lot of fun creating these and would love to make more in this style or build on the dismissed proposals”.
Art Direction: Sisi Li & Alan Lu
The unboxing of holiday flat-packs by JVG for Ikea, commissioned by Rethink Canada.
Rutger was asked to create a series of wallpapers with various screens, translated to light & dark mode for Xiaomi.
Animation by Geert van Hooff. View more on behance.
JVG created a series of videos commissioned by Colgate through Red Fuse NY. While implementing their new branding redesign and approach, JVG were asked to think up and produce a series of videos for social media worldwide. With their products and some happy teeth as the main heroes, JVG came up with a funny and bizarre variety of stories with a single objective in mind, to make someone smile. View more on behance.
Velvet Spectrum x Airo
Velvet Spectrum created a series of 3D illustrations and animations for the rebrand of Airo Brands. Visualizing "Mind Frames" that reflect different feelings and emotions. Collaboration with Iris Worldwide.
Commissioned by Cheil and managed in-house, JVG was asked to make the global campaign for the Ramadan and Eid Mubarak festivities. Focused on the Middle East market with a subtle Arab atmosphere, the main assets were two TV commercials formed by different loops showcasing the process of gifting Nespresso. View more on behance.
Google approached Rutger to design new wallpapers for their ChromeOS. Each wallpaper comes in two versions: light & dark mode. In this case study you can find his favourites along with some work in progress images.
YippieHey x Wear a Mask
Collaboration with composer / sound-designer Olga Wojciechowska. View more on behance.
Commissioned by Rap. Dept, JVG created a series of colourful key visuals and videos that highlight the lightweight features of the new Gel Quantum 180 VII Asics sneaker.
JVG x AIB
Rothco, part of Accenture Interactive, reached out to JVG to produce the promotional intros of the popular tv show "Home of the year" aired in Ireland. Four TVCs with thousands of small animations were created showing every single object so viewers could discover new elements and details in every rewatch.
With Ikea iconic flat-packs as the heroes, JVG was asked to produce the key visuals for their wide variety of services, commissioned by Rethink Canada.
JVG x Carolina Herrera: Good Girl, Bad Boy
A series of key visuals for Carolina Herrera and Puig master brands Good Girl and Bad Boy. With very different visual guidelines yet working together smoothly, JVG produced over 10 visuals for these iconic fragrances.
YippieHey x Washington Post
YipppieHey character letters for Washington Post March Madness 2021 NCAA Men’s Tournament.
Rutger Paulusse x Vev
Collaboration between Rutger Paulusse and Vev, an all-in-one design platform to create and launch websites with complete creative and technical freedom. Animation by Eric Smilde.
Samsung QLED TV, Velvet Spectrum & R/GA created a visual story inspired by the "One Invisible Connection". Exploring the simplification of intricate components, coming together in one nearly undetectable cable. Animations were produced in 4k and 6k formats, which were presented during the launch event and used across social media. View more on behance.
WOUQ duo Philip Lück and Mariusz Becker were approached by Tylko to help them out with their new social media campaign, focussing on their custom and perfect fitting furniture, all made just for your personal space. Tylko didn't want to highlight one single piece only, but rather the full space in which their furniture plays a big role in making it yours.
N26 reached out to WOUQ duo Philip Lück and Mariusz Becker to refresh their visual identity and create new visuals to share on social media as a way to promote and advertise their lineup of N26 Metal cards. Each of the four animations should feel beautiful on its own, but also part of the same world. WOUQ worked closely with N26’s creative team to deliver some new and fun visuals.
